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Everyzing is proving it’s technology serves as a great tool to meet the need of media companies to achieve universal search goals.
Everyzing’s technology presents a solution to the universal search model that still makes the most sense for mass use. Why do I have to change my search by media type to get a better search result? Shouldn’t search engines find all media relevant to my search criteria? That is the idea but with media like audio and video there is minimal searchable data to give search engine relevant data to give a good result. RSS or Media RSS (MRSS) feeds help the situation when submitted but are usually separated to a different area of the search engine under the video heading.
If all videos were surrounded by articles that had text that described the subject and details of what a video was about and gave it relevance then the search engines would do a great job of finding the videos without the need of additional feeds. The videos would gain relevance by the surrounding text. The reality is a videos is usually on a page that surrounded by promotions for other related videos thus skewing relevant information about the video itself.
By having a video on a page accompanied by the transcript of the video itself it becomes search engine optimized. Now throw in tools that allow people to search and retrieve not only videos that contain the search term requested but also the key frame(s) in the video where the term was encountered. Now that is powerful.
Watch the video below to hear Tom Wilde, CEO of the Boston-based EveryZing, discuss the video search platform that uses speech-to-text to index and optimize the ability to discover online video. Also check out additional information form an interview with Tom Wilde on ReelSeo.com entitled ”
EveryZing = Video SEO Solution for Media Companies“.
